MFA Alumnus, Guy Bigland has created a public work of art currently appearing on billboards across Cheltenham.

Guy created About is like about in collaboration with The Wilson Gallery and the University of Gloucestershire and in response to the well known quotation ‘Writing about music is like dancing about architecture’. The phrase is an elegant simile that sets up a simple structure of comparison. It draws on ideas such as the relationship between word and image and nature of experience while expressing frustration with the limitations of language.

In About is like about it is used it as a template to explore alternative permutations that conjoin creative practices with everyday behaviour and concerns.

The work will be on display across Cheltenham until 13 August. For full details and a map of billboard locations, go to